America's Best-selling Vehicle Still on Top after 42 Years
2024-04-09
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1America's best-selling vehicle has not changed during the past 42 years.
2And some people might be surprised to learn that the top seller is not a car, but a truck.
3It is the Ford F-150.
4The American automaker says a new F-150 series pickup rolls off the manufacturing line at its Dearborn, Michigan truck factory every 53 seconds.
5John Emmert is the general manager of Ford North America, Trucks.
6He noted to VOA News the F-150 has also been the best-selling truck in the United States for 47 years.
7One of the reasons the Ford pickup has stayed on top for so long is that the vehicle has remained popular from one generation to the next.
8An example of this is Vaux Adams, a city employee in Sterling Heights, Michigan.
9He said his father-in-law first introduced him to the Ford-150, and Adams has liked the truck so much that he just got his second one.
10"I'm just going to stick with the truck, because I bought a house, and I've got to move furniture, got to do yard work, so I needed it," Adams told VOA.
11He said he likes everything about the truck, inside and out.
12"I have one with a big touchscreen, which is amazing. I'm a tech guy, so that's great," Adams added.
13Ford officials say they believe the vehicle's success is linked to the company's ongoing innovation.
14Emmert said Ford tries to stay in contact with buyers through market research and other methods.
15"We take all that intelligence, and we develop vehicles, the F-150, to serve their needs at every possible turn."
16The first version of the Ford-150 was created in 1948.
17Ford was the first carmaker to design a pickup truck for normal citizens instead of just for business use, said Kevin Joostema.
18He is past president of the Washington Auto Press Association and leads Car-Ed, a website that helps buyers decide which vehicle best meets their needs.
19"The one product [Ford] seems to always put some of their technology leadership into is the F series for consumers, and that goes all the way up to today," Joostema said.
20He added another reason the F-150 is so popular is because Ford offers several options designed to fit specific consumer needs.
21These include different kinds of engines and larger spaces inside vehicles.
22"You need people to build vehicles. ... If you look at all the technology that's coming out, it's really about a collaborative space," said Corey Williams.
23He is the manager of Ford's Dearborn truck factory.
24Williams noted that every workstation has its own computer that helps employees design the vehicles and control quality on the manufacturing line.
25Williams said there are several reasons he thinks consumers keep coming back year after year after year.
26"It's the technologies. It's the interior. You're getting into the interior, and it's like a luxury vehicle," Williams says.
27"You forget that you're in a truck."
28Some industry experts admit one of the less desirable things about the F-150 is its high gas usage.
29But many Americans do not seem to mind. Tens of millions of the vehicles have been sold since the 1940s.
30In 2023, 750,789 F-150s were sold in the U.S.
31But for people worried about the gas issue, Ford is now selling an all-electric Ford F-150 Lightning pickup.
32I'm Bryan Lynn.
1America's best-selling vehicle has not changed during the past 42 years. And some people might be surprised to learn that the top seller is not a car, but a truck. It is the Ford F-150. 2The American automaker says a new F-150 series pickup rolls off the manufacturing line at its Dearborn, Michigan truck factory every 53 seconds. 3John Emmert is the general manager of Ford North America, Trucks. He noted to VOA News the F-150 has also been the best-selling truck in the United States for 47 years. 4One of the reasons the Ford pickup has stayed on top for so long is that the vehicle has remained popular from one generation to the next. An example of this is Vaux Adams, a city employee in Sterling Heights, Michigan. He said his father-in-law first introduced him to the Ford-150, and Adams has liked the truck so much that he just got his second one. 5"I'm just going to stick with the truck, because I bought a house, and I've got to move furniture, got to do yard work, so I needed it," Adams told VOA. He said he likes everything about the truck, inside and out. "I have one with a big touchscreen, which is amazing. I'm a tech guy, so that's great," Adams added. 6Ford officials say they believe the vehicle's success is linked to the company's ongoing innovation. 7Emmert said Ford tries to stay in contact with buyers through market research and other methods. "We take all that intelligence, and we develop vehicles, the F-150, to serve their needs at every possible turn." 8The first version of the Ford-150 was created in 1948. Ford was the first carmaker to design a pickup truck for normal citizens instead of just for business use, said Kevin Joostema. He is past president of the Washington Auto Press Association and leads Car-Ed, a website that helps buyers decide which vehicle best meets their needs. 9"The one product [Ford] seems to always put some of their technology leadership into is the F series for consumers, and that goes all the way up to today," Joostema said. He added another reason the F-150 is so popular is because Ford offers several options designed to fit specific consumer needs. These include different kinds of engines and larger spaces inside vehicles. 10"You need people to build vehicles. ... If you look at all the technology that's coming out, it's really about a collaborative space," said Corey Williams. He is the manager of Ford's Dearborn truck factory. Williams noted that every workstation has its own computer that helps employees design the vehicles and control quality on the manufacturing line. 11Williams said there are several reasons he thinks consumers keep coming back year after year after year. "It's the technologies. It's the interior. You're getting into the interior, and it's like a luxury vehicle," Williams says. "You forget that you're in a truck." 12Some industry experts admit one of the less desirable things about the F-150 is its high gas usage. But many Americans do not seem to mind. Tens of millions of the vehicles have been sold since the 1940s. In 2023, 750,789 F-150s were sold in the U.S. 13But for people worried about the gas issue, Ford is now selling an all-electric Ford F-150 Lightning pickup. 14I'm Bryan Lynn. 15VOA News reported this story. Bryan Lynn adapted the report for Learning English. 16_____________________________________________ 17Words in This Story 18furniture - n. objects such as chairs, tables and beds that are placed into rooms or buildings 19innovate - v. to introduce changes and new ideas 20consumer - n. a person who buys and sells goods and services for their own use 21option - n. one thing that can be chosen from a number of possibilities 22collaborate - v. to work with someone else for a specific purpose 23luxury - adj. something costly that is very nice to have but is not necessary